Social Media Strategy

Several social media resources are maintained by the Pacific Region Representative.

Facebook is about conservation delivery and NCDEA

The Pacific Region Facebook page is a more general tool for reaching people and sharing information.

In my work with Clackamas Soil and Water Conservation District, we find that the people who friend us on Facebook tend to be +40 years old, with more women than men represented.  What was once a social media tool aimed squarely at younger people appears to have evolved into something that middle-aged folks and even grandparents are using.

Content shared on the Pacific Region Facebook page is centered on two things: information about the conservation delivery system, and information about the National Conservation District Employees Association.  Conservation delivery system topics include key partners/partnerships, conservation district success stories, and occasionally general conservation topics.

I also “like” pages that provide good examples of conservation district work.  Occasionally I will share a page when it can’t be rolled up into the Flipboard magazine (see next section).

Two-way messaging is possible through Facebook but if you do not “like” the Pacific Region page I may not always see your message.  I recommend Twitter or email to reach me directly.

Flipboard is about conservation district successes

Flipboard is primarily used to share conservation district success stories.  If you are more interested in what conservation districts in the Pacific Region are doing and perhaps less interested in NCDEA, the Pacific Region Conservation magazine on Flipboard is what you want to follow.  Flipboard is best viewed on a mobile device, but it works on web browsers, too.

Note: I could always use some help finding and posting to Flipboard.  Posting is easy.  Finding content is not so easy given the size of the region.

Twitter provides two-way communications

On Twitter I capture many things about conservation districts, conservation, NCDEA, and partners.  Many of the entities who maintain a Facebook presence are not on Twitter, and vice versa.  Between the two, I am exposed to a firehose of information every day.

I will be creating Twitter lists so that if you’re interested in just one state, you can simply use one of my lists.

Twitter also provides an easy way to span the great distances between conservation districts, allowing public and private two-way communications. Follow me at https://twitter.com/pacific_rep.

Website is for core content

Primary content about NCDEA, partners, conservation district jobs, events, and more is published on the Pacific Region website.  Articles from the website are automatically posted to Facebook and Twitter, so if you friend the Pacific Region on Facebook or follow me on Twitter, you’ll see what is published to the website.

Recommendations

Different people think and perceive differently.  Our comfort with receiving and providing information electronically varies widely.  Some of our members have extremely limited Internet capability.  Thus, many tools are provided so that you can select what works best for you.

If your Internet connection is slow or irregular:

If you want to expand your conservation family:

If you have no time for social media:

If you use social media occasionally:

If you’re a social media master: