Social Media Strategy

Several social media resources are maintained by the Pacific Region Representative.

Website is for core content

Stories about NCDEA, partners, conservation districts, events, and more are published on the Pacific Region website.  Articles from the website are automatically posted to Facebook and Twitter, so if you friend the Pacific Region on Facebook or follow me on Twitter, you’ll see what is published to the website.

Facebook is about website content and more

The Pacific Region Facebook page is a more general tool for reaching people and sharing information.

In my work with Clackamas Soil and Water Conservation District, we find that the people who friend us on Facebook tend to be +40 years old, with more women than men represented.  What was once a social media tool aimed squarely at younger people appears to have evolved into something that middle-aged folks and even grandparents are using.

Information shared on the Pacific Region Facebook page revolves around:

  1. Pacific Region conservation districts in the news
  2. Matters affecting the conservation delivery system
  3. Information about the National Conservation District Employees Association.

I also “like” pages that provide good examples of conservation district work.

Flipboard is about conservation district successes

In April 2018, I shifted away from using Flipboard as a place to collect and share conservation district success stories.  Instead, these stories are being posted as excerpts to the Pacific Region Press website in the “District News” category.  Once posted there, they are automatically shared to the Pacific Region Facebook page.

Twitter provides two-way communications

On Twitter I capture many things about conservation districts, conservation, NCDEA, and partners.  Many of the entities who maintain a Facebook presence are not on Twitter, and vice versa.  Between the two, I am exposed to a firehose of information every day.

Two-way messaging is possible through Facebook but if you do not “like” the Pacific Region Facebook page I may not always see your message.  I recommend using email or Twitter to reach me directly.

Twitter also provides an easy way to span the great distances between conservation districts, allowing public and private two-way communications. Follow me at https://twitter.com/pacific_rep.

A note about hashtags

You may see items tagged as #NCDEA, #NCDEAPacific, and #CDEmployeesAtWork.  The use of hashtags for NCDEA-related posts is evolving as I edit this page in April 2018.

Recommendations

Different people think and perceive differently.  Our comfort with receiving and providing information electronically varies widely.  Some of our members have extremely limited Internet capability.  Thus, many tools are provided so that you can select what works best for you.

If your Internet connection is slow or irregular:

If you want to expand your conservation family:

If you have no time for social media:

If you use social media occasionally:

If you’re a social media master: